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HELP - Private Auction

The Private Auction Checkbox lets users define how restrictive the terms of a Deal ID are for each bidder it applies to.

When checked, it implies bid responses from a bidder will be accepted only if they conform to the bid requirements defined by the respective Deal ID that the private auction is associated with. Else, that bidder's response is rejected.

When unchecked, it means bid responses from that bidder will be accepted even if they don't conform to the bid requirements defined by the Deal ID associated with that private auction.

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HELP - Seats

A Seat ID is a unique identifier that helps target specific buyers that reside on a bidding platform. These need to be specified within the Exchange, DSP or ATD when targeting these buyers. The Deal ID will be sent only to the specific seats for a bidder.

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HELP - Deal ID

A Deal ID is a unique identifier that defines a set of special terms - such as a specific bid floor price - between a seller and one or more bidders. Creating a Deal ID is similar to creating a private auction, but the Deal ID must be linked to one or more auctions.

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HELP - Deal ID

The Deal ID is a unique identifier that defines a set of special terms, such as a different bid floor price, between a seller and more or more bidders. Creating a Deal ID is similar to creating a private auction, but the Deal ID must be linked to one or more auctions.

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